Experience

Overview

I lead, manage, mentor, and instruct creative, design, and technical teams to produce requirement-driven, standards-based, on-budget products that align with business objectives and user insights.

With expertise in the creative, design, and technical fields, I have produced a diverse range of concept-to-production projects for audiences ranging from small businesses to enterprises, all while employing user-centered design principles.

During that time, I have generated countless end-to-end journey maps, prototypes, including both interactive and static designs, wireframes, mock-ups, navigation flows, business process flows, and user flows, based on user research and analysis of survey data points.

I am well-versed in completing projects from ideation to production, implementing experiences with minimal oversight. My extensive experience encompasses proficiency in various full-stack technologies. I leverage research, insights, design sprints, and design reviews to create mockups, prototypes, and designs that support the development of applications aligned with business objectives.

Certifications

Design Thinking: Data Intelligence (Certificate)
Investing in Human Skills in the Age of AI (Certificate)
Building an Adaptability Mindset in the Age of AI (Certificate)

History

October 2022 to Current | 2+ Years, Remote | Fidelity Investments
Principal Product, UX, UI Designer

Unified product and experience strategy to deliver a seamless credit card journey, achieving a 47% reduction in call volume through targeted process enhancements and innovative support solutions.

Translated user insights into intuitive, high-impact designs—elevating satisfaction and driving a 33% increase in Net Promoter Score by resolving key pain points.

Partnered with vendors and cross-functional teams to optimize product capabilities, streamline operations, and enhance data accessibility, boosting design efficiency by 69% and delivery speed by 36% through improved collaboration and workflow design.

June 2022 to October 2022 | 4 Months | Lowe’s
Lead Product Designer

Led the design and consolidation of 12 disparate systems into a unified supply chain platform, driving a 72% increase in logistical efficiency.

Served as the UX Lead for Lowe’s Supply Chain Customer Promise Pillar, championing user-centered design to deliver strategic improvements across a key vertical.

Orchestrated cross-functional alignment by streamlining workflows, clarifying expectations, and fostering efficient execution.

Mentored and developed junior designers, strengthening team capabilities through hands-on guidance and leadership.

Resolved complex cross-functional and remote team challenges—navigating personnel, scope, and process conflicts to maintain project momentum and alignment.

May 2020 to June 2022 | 2 Years 1 Month | Lowe’s
Senior Product Designer

Designed intricate architectural flows to map the current state, highlighting key areas for enhancement to optimize user experience, streamline development, and empower product owners with actionable insights.

Designed a comprehensive Imports product platform, enabling users to seamlessly view and manipulate data through a customizable, preference-driven interface for enhanced efficiency and personalization.

Leveraged deep subject matter expertise and user research to collaborate effectively with cross-functional teams, driving informed decision-making and user-centered innovation.

December 2019 to May 2020 | 6 Months, Contract | Lowe’s
User Experience Designer, Architect

Designed intricate architectural flows to map the current state, highlighting key areas for enhancement to optimize user experience, streamline development, and empower product owners with actionable insights.

Facilitated numerous design workshops to identify and prioritize user pain points and make strategic recommendations for enhancing the user experience.

What People at Lowe’s Say
I worked with Anthony over the course of three years during a time of significant change at Lowe’s. He is methodical and consistent in his approach to learning business perspectives and interacting with product teams. He works equally well with Product Management and Engineering, questioning assumptions with the intent of deriving the best possible user experience. He looks at holistic user experience design, which ultimately creates more cohesive and thoughtful user interactions with technology. He is experienced with a wide range of technologies, enabling him to have robust feasibility discussions with engineers. When he saw a gap in our user onboarding, he worked tirelessly with enterprise architecture to address that gap with technology that is now widely adopted at Lowe’s. He was an asset to our organization, and I enjoyed collaborating with him.
Arricka Brouwer
Product Management Leader, Supply ChainLowe’s
In my experience, he is a great person to work with. He keeps a lot of information organized and has a wide range of knowledge. Over the course of almost 3 years, we worked together and had a great time. He left a significant hole in our team. I hope we will cross paths again in the future. Thank you very much!
Arrit Gashi
Sr. Product DesignerLowe’s
Working with Anthony is like experiencing a complete package at your work place. I got to learn so much from Anthony while I was working with him at Lowe’s. He makes sure to get the requirements clear from the business and develops the designs in the most appropriate and creative manner which is very much user friendly. I had a great learning experience with him and I wish to work with him again in future.
Ritika Jain
Frontend DeveloperLowe’s
I got an opportunity to work with Anthony in Lowe’s and he has got a great skill on the tasks he performs. Anthony embraces the key principles of good user experience design. His sharp eye for design and understanding of user experience constantly impresses the team and the business. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. Anthony makes his job look easy, but that comes with his years of experience. I would strongly recommend him and his skills. Keep up the good work!
Ishita Kothari
Senior Front-End DeveloperLowe’s
January 2017 to January 2020 | 3 Years | Elephant Sense Studios LLC
Founder & Owner

Define and extract precise requirements, specifications, and project scope to ensure alignment with business objectives and user needs.

Steer project development toward a strategically crafted Minimum Viable Product (MVP), enabling iterative improvements that optimize resources and minimize upfront costs.

Implement targeted communication strategies across digital media, mobile, web, and social platforms to drive brand visibility and market penetration.

Effectively manage customer relationships through CRM solutions, proactively addressing challenges to enhance client satisfaction and retention.

What Clients Say
Excellent service! We were able to have our complete website designed from the ground up. Not knowing anything about web design, we were unsure what to do for our website. ESS was easily able to guide us through the process and to have an efficient and viable website!!!
Michael Venne
OwnerKickin Chickin Mobile & Kickin Chickin Takeout
Very professional, great customer service, efficient and quick response. I highly recommend this place.
Sam Kahwach
OwnerAdvanced Dental Care Center
October 2018 to October 2019 | 1 Year | Robert Half Technology
UI, UX Consultant

Revolutionized user experience by designing a personalized dashboard informed by user research, ensuring alignment with business objectives.

Developed essential UX artifacts, including sketches, wireframes, prototypes, and process flows, to refine design strategy and enhance usability.

Led a cross-functional team of 16 stakeholders, directing tasks and delegating work to drive UX/UI innovation.

Analyzed and presented insights from 584 user research responses, shaping user profiles and addressing primary pain points.

Resolved branding misalignment by leveraging analytics and user feedback, resulting in updated materials that strengthened brand clarity.

Designed a comprehensive user profile dashboard integrating 254 diverse data points and 40 feedback-driven action items.

Optimized site infrastructure and business processes, identifying improvements that could reduce maintenance costs by 20%+.

Developed an advertising dashboard using cloud-based analytics to enhance data comprehension for marketing teams.

Led weekly strategic meetings, managing priorities and fostering collaboration to drive project success.

February 2018 to October 2018 | 8 Months | Velosio
Digital Design Consultant

Expert in Microsoft Dynamics 365 CE Portals, specializing in setup, customization, and development to optimize business solutions.

Key contributor in designing the go-to-market portal methodology, shaping strategic implementation.

Mentor to consultants and clients, guiding best practices in web, mobile, and CE Portal standards to maximize usability and efficiency.

Collaborate with clients to tailor CE Portal functionalities, ensuring seamless adaptation to unique business needs.

What People at Velosio Say
It’s rare that you come across standout talent like Anthony. I had the pleasure to work with him while he proficiently filled out the Digital Design Consultant position at Velosio within the Dynamics CE Team. I was particularly impressed by his ability to learn on the fly; he came in with no knowledge of Dynamic Portals, and within a few weeks became an expert. He established himself as a portal guru within a month and was able to work successfully with some of the most robust requirements and clients. Without a doubt, Anthony would be a great asset to any team.
Reham Ali
Senior CRM ConsultantVelosio
Anthony was both a colleague and a great mentor during our time working together. He constantly demonstrated what it means to be a professional and an expert in his field by always thinking about the next step to save time and keep our clients extremely satisfied.

Anthony proved he is a leader as well by taking the time to coach and develop our team but also step back when necessary and give us the space to perform. Anthony would be an asset to any company!
Eric Goeble
Associate CRM ConsultantVelosio
Anthony and I worked together on a D365 CE implementation during his time at Velosio. Anthony was a great resource to have on our projects and truly saved our project from crashing a few times. No matter the obstacle presented, Anthony was willing and able to pick right back up from a few bumps without making anything too noticeable to our client. His communication was clear and professional and made it very easy as a Project Manager to report the status on his tasks. I am confident that Anthony would be an incredible resource on any team – he is truly a team player!
Daisy Eady
Project ManagerVelosio
July 2011 to December 2017 | 6 Years 6 Months | Nationwide Insurance
Senior Developer

Experienced ServiceNow Developer with 3+ years of expertise in module implementation, configuration, and customization across areas like Incident, Change, API (REST), Web Services, and Service Catalog.

Led a team of 15 technical experts in UI reviews, refining information architecture, usability, and brand guidelines for the ServiceNow Project.

Designed and developed logos, icons, graphics, navigational schemes, and prototypes, ensuring adherence to business standards and user experience best practices.

Managed Microsoft SharePoint templates and email communication campaigns to enhance operational efficiency.

Produced a high-impact video presentation viewed by 530+ employees, showcasing key accomplishments for 200 associates.

Spearheaded a software simplification initiative, saving over $87,000 annually through increased efficiency.

Developed branded 2D/3D interactive graphics and presentations for an internal application, optimizing multi-department data management.

Engineered a lightweight sprite graphics solution to enhance front-end performance while minimizing server load.

What People at Nationwide Insurance Say
I worked with Anthony on the ServiceNow project at Nationwide Insurance. The areas I worked with him in the project were UI reviews, standardization of UI/UX elements, and generating and updating concise user messaging. Anthony has a keen eye in identifying usability issues, logical flow issues, and issues with consistency in terminology. There were many times when he helped the team in articulating the GUI based error messages to the end users as well as the end user training documentation. The user interface guidelines he created were very useful throughout the project to bring consistency in the look and feel. Anthony is a creative thinker with a positive attitude as well as a good listener and is always open to generating new ideas in a team or by himself. Anthony is a pleasure to work with and he would be a great asset to any company.
Raji Vadavalli
Requirements LeadNationwide Insurance
June 2015 to November 2015 | 6 Months | ZED Digital
Creative Director

Led an off-site team in creating mobile-ready concepts and prototypes, shaping digital experiences tailored to client goals in usability, design, animation, and content.

Conducted critique and review sessions to refine client projects, ensuring strategic updates aligned with budget and timelines.

Advised off-site vendors and clients on brand standards, driving consistency and alignment.

Spearheaded website improvements, streamlining content, style, and structure under tight deadlines and budget constraints.

Designed and implemented a scalable tracking system, continuously refining processes based on feedback to enhance efficiency and quality.

May 2010 | Columbus College of Art & Design (CCAD)
Bachelor of Fine Arts (BFA), Time-Based Media Studies

Graduated: Cum Laude
Columbus, Ohio, USA

March 2005 | Columbus State Community College (CSCC)
Bachelor of Fine Arts (BFA), Time-Based Media Studies

Columbus, Ohio, USA

My Complete Experience

My complete experience can be downloaded or viewed on LinkedIn.

CV Resume

Methods, Skills, and Tools

Adobe Creative Suite
Affinity Diagram
Atomic Design
Brainstorming
CSS, SASS
Change Flexibility
Collaboration
Communication
Concepting
Contextual Inquiry
Data Analysis
Decisive
Design Thinking
Documentation
Exploration, Discovery
Figma (Figma, Figjam, Slides)
Growth Mindset
Ideation
Information Architecture
Interaction Design
Interviewing
Issue Definition
Issue Perception

Leadership
Low, High Fidelity Design
Market Analysis
Metrics and Objectives Priority Alignment
Mockups
Personas
Presentation
Problem-Solver
Prototypes
Responsive
Responsive Design
Scope Definition
Sketching
Storyboarding
Survey Data Analysis
Survey Generation
Usability, Usability Testing
User Research (Qualitative, Quantitative)
User Research Analysis
User Research Insight Synthesis
User, Business Process Flows
Wireframes
Workshops (In person, Remote)

And many more…