Principal-level AI Product Design leader with 20+ years of experience driving innovation at the intersection of design, human-computer interaction, and artificial intelligence.
I am a hands-on, full-stack, end-to-end product and user experience designer who blends strategic vision with execution to create transformative experiences at enterprise scale.
Current Focus
At Novant Health, I operate with principal-level scope across the Institute of Innovation, AI initiatives, and cross-functional healthcare product teams.
I help shape the future of healthcare through intelligent, human-centered experiences by:
✅ Building scalable AI design systems
✅ Establishing experience governance frameworks
✅ Conducting enterprise experience audits
✅ Driving experience quality and design maturity
✅ Translating emerging AI technologies into trusted, usable, and measurable solutions
Areas of Expertise
🔹 AI Product Strategy
🔹 AI Design Systems & Governance
🔹 Human-Centered & Responsible AI
🔹 Experience Audits & Design Quality Reviews
🔹 Enterprise UX Strategy
🔹 Service Design & Systems Thinking
🔹 Healthcare Innovation
🔹 Design Leadership & Organizational Influence
Impact & Leadership
• Designed and led initiatives that transformed complex enterprise ecosystems into intuitive, scalable experiences.
• Contributed to the unification of 12 supply chain systems, helping drive a 72% efficiency gain.
• Supported strategic initiatives including Lowe’s Customer Promise Pillar.
• Partner with executives, product leaders, engineers, clinicians, data scientists, and innovation teams to align user needs, business goals, and technology.
• Define organizational standards, AI experience frameworks, governance models, and strategic design direction across multiple teams.
• Mentor designers and foster a culture of innovation, systems thinking, and continuous improvement.
Philosophy
I design for scale, clarity, and systemic impact.
Whether creating AI-powered healthcare experiences, enterprise platforms, or customer-facing products, my goal remains the same:
Empower people. Simplify complexity. Deliver measurable outcomes. Create lasting impact.
My Complete Experience “Curriculum Vitae” (CV)
My complete experience can be downloaded via the CV download link.
Certificates & Courses
Design Thinking: Data Intelligence (Certificate)
Investing in Human Skills in the Age of AI (Certificate)
Building an Adaptability Mindset in the Age of AI (Certificate)
Amplify Your Communication Skills with Generative AI (Certificate)
History
February 2026 to Current | 3+ Months | Novant Health
Sr. Product Designer (AI)
Serve as a strategic design leader driving AI-powered experience transformation across Novant Health’s Institute of Innovation, AI initiatives, and enterprise product ecosystem.
Lead the development of AI design systems, patterns, frameworks, and governance models that support scalable and consistent AI experiences.
Conduct enterprise-wide experience audits to evaluate usability, accessibility, experience quality, adoption barriers, and opportunities for optimization across digital healthcare products.
Partner with Innovation, AI, Product, Engineering, Data Science, and Clinical stakeholders to align AI capabilities with patient, provider, and business needs.
Establish standards and evaluation frameworks for responsible AI experiences, focusing on transparency, trust, explainability, and human oversight.
Influence strategic product direction across multiple initiatives through systems thinking, design leadership, and cross-functional collaboration.
Facilitate executive workshops and design reviews that drive alignment, prioritization, and organizational decision-making.
Mentor designers and advocate for design maturity through scalable processes, governance practices, and enterprise design excellence.
Shape the long-term vision for AI-enabled healthcare experiences by connecting emerging technologies with measurable human and business outcomes.
October 2022 to December 2025 | 3 Years 3 months, Remote | Fidelity Investments
Principal Product, UX, UI Designer
Boosted payment success rate by 89% and slashed failed payments by leading the design of a seamless and intuitive payment method selection process.
Accelerated time-to-market by 41% and enhanced stakeholder feedback cycles by leveraging generative AI for faster design iteration, exploration, and prototype creation.
Unified the product and experience strategy for a legacy credit card journey, implementing targeted process enhancements and innovative support solutions that reduced support call volume by 47%.
Researched and analyzed user sentiment across dozens of social media channels to identify feature pain points and produced a time-saving dashboard of potential research and design initiatives to help with strategic planning and roadmap setting.
Resolved critical, complex user friction points by researching and synthesizing user insights into intuitive, high-impact design solutions by tackling complex design challenges, resulting in a 33% increase in Net Promoter Score and elevated customer satisfaction.
Collaborated with vendors and cross-functional teams to optimize product capabilities and streamline operations, enhancing data accessibility and boosting design efficiency by 69%, with a 36% improvement in delivery speed through improved workflows.
Contributed weekly as a senior member across 13 design teams, guilds, product and associate groups, offering expert design guidance, mentoring designers and stakeholders, delivering feedback, and facilitating workshops to elevate team capability and design maturity.
June 2022 to October 2022 | 4 Months | Lowe’s
Lead Product Designer
Designed and consolidated 12 fragmented systems into a unified supply chain platform, enabling seamless integration and driving a 72% boost in logistical efficiency.
Led UX efforts for Lowe’s Supply Chain Customer Promise Pillar, applying user-centered design principles to deliver strategic improvements across a high-impact vertical and 1,000s of physical locations.
Streamlined workflows, clarified cross-functional roles, and fostered shared understanding to orchestrate efficient team execution and sustained alignment.
Mentored junior designers through hands-on guidance and strategic coaching, enhancing team capabilities and cultivating design leadership from within.
Navigated complex remote and cross-functional challenges involving personnel, scope, and process conflicts, preserving project momentum and reinforcing team cohesion.
May 2020 to June 2022 | 2 Years 1 Month | Lowe’s
Senior Product Designer
Designed intricate architectural flows to map the current state, highlighting key areas for enhancement to optimize user experience, streamline development, and empower product owners with actionable insights.
Designed a comprehensive Imports product platform, enabling users to seamlessly view and manipulate data through a customizable, preference-driven interface for enhanced efficiency and personalization.
Leveraged deep subject matter expertise and user research to collaborate effectively with cross-functional teams, driving informed decision-making and user-centered innovation.
December 2019 to May 2020 | 6 Months, Contract | Lowe’s
User Experience Designer, Architect
Designed intricate architectural flows to map the current state, highlighting key areas for enhancement to optimize user experience, streamline development, and empower product owners with actionable insights.
Facilitated numerous design workshops to identify and prioritize user pain points and make strategic recommendations for enhancing the user experience.
What People at Lowe’s Say
I worked with Anthony over the course of three years during a time of significant change at Lowe’s. He is methodical and consistent in his approach to learning business perspectives and interacting with product teams. He works equally well with Product Management and Engineering, questioning assumptions with the intent of deriving the best possible user experience. He looks at holistic user experience design, which ultimately creates more cohesive and thoughtful user interactions with technology. He is experienced with a wide range of technologies, enabling him to have robust feasibility discussions with engineers. When he saw a gap in our user onboarding, he worked tirelessly with enterprise architecture to address that gap with technology that is now widely adopted at Lowe’s. He was an asset to our organization, and I enjoyed collaborating with him.
In my experience, he is a great person to work with. He keeps a lot of information organized and has a wide range of knowledge. Over the course of almost 3 years, we worked together and had a great time. He left a significant hole in our team. I hope we will cross paths again in the future. Thank you very much!
Working with Anthony is like experiencing a complete package at your work place. I got to learn so much from Anthony while I was working with him at Lowe’s. He makes sure to get the requirements clear from the business and develops the designs in the most appropriate and creative manner which is very much user friendly. I had a great learning experience with him and I wish to work with him again in future.
I got an opportunity to work with Anthony in Lowe’s and he has got a great skill on the tasks he performs. Anthony embraces the key principles of good user experience design. His sharp eye for design and understanding of user experience constantly impresses the team and the business. He consistently gave 100 percent effort to the team and played a significant role in ensuring that we completed assignments on time. Anthony makes his job look easy, but that comes with his years of experience. I would strongly recommend him and his skills. Keep up the good work!
January 2017 to January 2020 | 3 Years | Elephant Sense Studios LLC
Founder & Owner
Define and extract precise requirements, specifications, and project scope to ensure alignment with business objectives and user needs.
Steer project development toward a strategically crafted Minimum Viable Product (MVP), enabling iterative improvements that optimize resources and minimize upfront costs.
Implement targeted communication strategies across digital media, mobile, web, and social platforms to drive brand visibility and market penetration.
Effectively manage customer relationships through CRM solutions, proactively addressing challenges to enhance client satisfaction and retention.
What Clients Say
Excellent service! We were able to have our complete website designed from the ground up. Not knowing anything about web design, we were unsure what to do for our website. ESS was easily able to guide us through the process and to have an efficient and viable website!!!
Very professional, great customer service, efficient and quick response. I highly recommend this place.
October 2018 to October 2019 | 1 Year | Robert Half Technology
UI, UX Consultant
Revolutionized user experience by designing a personalized dashboard informed by user research, ensuring alignment with business objectives.
Developed essential UX artifacts, including sketches, wireframes, prototypes, and process flows, to refine design strategy and enhance usability.
Led a cross-functional team of 16 stakeholders, directing tasks and delegating work to drive UX/UI innovation.
Analyzed and presented insights from 584 user research responses, shaping user profiles and addressing primary pain points.
Resolved branding misalignment by leveraging analytics and user feedback, resulting in updated materials that strengthened brand clarity.
Designed a comprehensive user profile dashboard integrating 254 diverse data points and 40 feedback-driven action items.
Optimized site infrastructure and business processes, identifying improvements that could reduce maintenance costs by 20% or more.
Developed an advertising dashboard using cloud-based analytics to enhance data comprehension for marketing teams.
Led weekly strategic meetings, managing priorities and fostering collaboration to drive project success.
February 2018 to October 2018 | 8 Months | Velosio
Digital Design Consultant
Expert in Microsoft Dynamics 365 CE Portals, specializing in setup, customization, and development to optimize business solutions.
Key contributor in designing the go-to-market portal methodology, shaping strategic implementation.
Mentor to consultants and clients, guiding best practices in web, mobile, and CE Portal standards to maximize usability and efficiency.
Collaborate with clients to tailor CE Portal functionalities, ensuring seamless adaptation to unique business needs.
What People at Velosio Say
It’s rare that you come across standout talent like Anthony. I had the pleasure to work with him while he proficiently filled out the Digital Design Consultant position at Velosio within the Dynamics CE Team. I was particularly impressed by his ability to learn on the fly; he came in with no knowledge of Dynamic Portals, and within a few weeks became an expert. He established himself as a portal guru within a month and was able to work successfully with some of the most robust requirements and clients. Without a doubt, Anthony would be a great asset to any team.
Anthony was both a colleague and a great mentor during our time working together. He constantly demonstrated what it means to be a professional and an expert in his field by always thinking about the next step to save time and keep our clients extremely satisfied.
Anthony proved he is a leader as well by taking the time to coach and develop our team but also step back when necessary and give us the space to perform. Anthony would be an asset to any company!
Anthony and I worked together on a D365 CE implementation during his time at Velosio. Anthony was a great resource to have on our projects and truly saved our project from crashing a few times. No matter the obstacle presented, Anthony was willing and able to pick right back up from a few bumps without making anything too noticeable to our client. His communication was clear and professional and made it very easy as a Project Manager to report the status on his tasks. I am confident that Anthony would be an incredible resource on any team – he is truly a team player!
July 2011 to December 2017 | 6 Years 6 Months | Nationwide Insurance
Senior Developer
Experienced ServiceNow Developer with 3+ years of expertise in module implementation, configuration, and customization across areas like Incident, Change, API (REST), Web Services, and Service Catalog.
Led a team of 15 technical experts in UI reviews, refining information architecture, usability, and brand guidelines for the ServiceNow Project.
Designed and developed logos, icons, graphics, navigational schemes, and prototypes, ensuring adherence to business standards and user experience best practices.
Managed Microsoft SharePoint templates and email communication campaigns to enhance operational efficiency.
Produced a high-impact video presentation viewed by 530+ employees, showcasing key accomplishments for 200 associates.
Spearheaded a software simplification initiative, saving over $87,000 annually through increased efficiency.
Developed branded 2D/3D interactive graphics and presentations for an internal application, optimizing multi-department data management.
Engineered a lightweight sprite graphics solution to enhance front-end performance while minimizing server load.
What People at Nationwide Insurance Say
I worked with Anthony on the ServiceNow project at Nationwide Insurance. The areas I worked with him in the project were UI reviews, standardization of UI/UX elements, and generating and updating concise user messaging. Anthony has a keen eye in identifying usability issues, logical flow issues, and issues with consistency in terminology. There were many times when he helped the team in articulating the GUI based error messages to the end users as well as the end user training documentation. The user interface guidelines he created were very useful throughout the project to bring consistency in the look and feel. Anthony is a creative thinker with a positive attitude as well as a good listener and is always open to generating new ideas in a team or by himself. Anthony is a pleasure to work with and he would be a great asset to any company.
June 2015 to November 2015 | 6 Months | ZED Digital
Creative Director
Led an off-site team in creating mobile-ready concepts and prototypes, shaping digital experiences tailored to client goals in usability, design, animation, and content.
Conducted critique and review sessions to refine client projects, ensuring strategic updates aligned with budget and timelines.
Advised off-site vendors and clients on brand standards, driving consistency and alignment.
Spearheaded website improvements, streamlining content, style, and structure under tight deadlines and budget constraints.
Designed and implemented a scalable tracking system, continuously refining processes based on feedback to enhance efficiency and quality.
May 2010 | Columbus College of Art & Design (CCAD)
Bachelor of Fine Arts (BFA), Time-Based Media Studies
Graduated: Dean’s List Super Honor Roll
Columbus, Ohio, USA
March 2005 | Columbus State Community College (CSCC)
Associate of Applied Science (AAS), Interactive Multimedia Technology
Graduated Cum Laude
Columbus, Ohio, USA
Methods, Skills, and Tools
Adobe Creative Suite
Affinity Diagram
Artificial Intelligence (AI)
Atomic Design
Brainstorming
CSS, SASS
Change Flexibility
Collaboration
Communication
Concepting
Contextual Inquiry
Data Analysis
Decisive
Design Thinking
Documentation
Exploration, Discovery
Figma (Figma, Figma Make, Figjam, Slides)
Growth Mindset
Ideation
Information Architecture
Interaction Design
Interviewing
Issue Definition
Issue Perception
Jira
Leadership
Low, High Fidelity Design
Market Analysis
Metrics and Objectives Priority Alignment
Mockups
Personas
Presentation
Problem-Solver
Prototypes
Responsive
Responsive Design
Scope Definition
Sketching
Storyboarding
Survey Data Analysis
Survey Generation
Usability, Usability Testing
User Research (Qualitative, Quantitative)
User Research Analysis
User Research Insight Synthesis
User, Business Process Flows
Wireframes
Workshops (In-person, Remote)
And many more…