Portfolio | USTrotting

The Challenge

USTrotting faced brand fragmentation, disjointed user journeys, and operational inefficiencies that undermined both member engagement and revenue growth, resulting in a year-over-year decline in membership.

My Impact

A thrilled client team and a future-ready UX framework that can be embraced across the organization. Preparing for increased membership revenue opportunity and satisfaction through a cohesive brand experience and streamlined workflows, positioning USTA as a digitally forward industry leader.

My Approach

I unified the brand’s visual language to create a clear, consistent identity across all platforms, designed an inclusive digital experience that engaged diverse user groups, and implemented user-focused process optimizations that reduced friction, minimized delays, and enhanced overall platform agility.