USTrotting Phase 3 – Design

Ustrotting desktop homepage high fidelity lg
Homepage, desktop, high fidelity
Ustrotting design components lg
Design components
Ustrotting my racing high fidelity lg
My Racing, desktop, high fidelity
Ustrotting mobile waag high fidelity lg
Week at a glance, mobile, high fidelity
Ustrotting brand sheet lg
Branding Sheet
Ustrotting interaction flow waag lg
Week at a glance, Interaction Flow
Ustrotting desktop waag high fidelity lg
Week at a glance, desktop, high fidelity
Ustrotting desktop homepage low fidelity lg
Homepage, desktop, low fidelity
Ustrotting my racing low fidelity lg
My Racing, desktop, low fidelity
Ustrotting layout table low fidelity lg
Data table, low fidelity, data reveal
Ustrotting layout dashboard low fidelity lg
Dashboard, desktop, low fidelity
Ustrotting desktop profiles low fidelity lg
Profiles, desktop, low fidelity
Ustrotting desktop profile horse low fidelity lg
Profile – Horse, desktop, low fidelity
Ustrotting newlook google custom site search lg
Custom site search, desktop
Ustrotting desktop homepage high fidelity lg
Homepage, desktop, high fidelity
Ustrotting design components lg
Design components
Ustrotting my racing high fidelity lg
My Racing, desktop, high fidelity
Ustrotting mobile waag high fidelity lg
Week at a glance, mobile, high fidelity
Ustrotting brand sheet lg
Branding Sheet
Ustrotting interaction flow waag lg
Week at a glance, Interaction Flow
Ustrotting desktop waag high fidelity lg
Week at a glance, desktop, high fidelity
Ustrotting desktop homepage low fidelity lg
Homepage, desktop, low fidelity
Ustrotting my racing low fidelity lg
My Racing, desktop, low fidelity
Ustrotting layout table low fidelity lg
Data table, low fidelity, data reveal
Ustrotting layout dashboard low fidelity lg
Dashboard, desktop, low fidelity
Ustrotting desktop profiles low fidelity lg
Profiles, desktop, low fidelity
Ustrotting desktop profile horse low fidelity lg
Profile – Horse, desktop, low fidelity
Ustrotting newlook google custom site search lg
Custom site search, desktop
Ustrotting desktop homepage high fidelity lg
Ustrotting design components lg
Ustrotting my racing high fidelity lg
Ustrotting mobile waag high fidelity lg
Ustrotting brand sheet lg
Ustrotting interaction flow waag lg
Ustrotting desktop waag high fidelity lg
Ustrotting desktop homepage low fidelity lg
Ustrotting my racing low fidelity lg
Ustrotting layout table low fidelity lg
Ustrotting layout dashboard low fidelity lg
Ustrotting desktop profiles low fidelity lg
Ustrotting desktop profile horse low fidelity lg
Ustrotting newlook google custom site search lg
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Interaction Video

Low Fidelity Interaction Video (Week at a glance)

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Interaction Video

High Fidelity Interaction Video (Week at a glance)

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Design is rarely linear. During ideation, surplus ideas often evolve organically into the design phase. My USTrotting emerged as a holistic, personalized dashboard—empowering users to tailor content based on their role, preferences, and needs. This innovative approach elevated usability, strengthened engagement, and positioned USTrotting to improve membership retention.

Low Fidelity

I created and presented a range of low-fidelity prototypes, including wireframes, mockups, and sketches, for cross-functional review, enabling rapid feedback and feasibility assessment with team members and subject matter experts.

High Fidelity

Presented high-fidelity designs and concepts to leadership for feasibility and information architecture evaluation, driving collaborative input from subject matter experts and ensuring alignment across teams.

Interactions

Delivered and presented interactive prototypes to leadership, project teams, and subject matter experts, facilitating alignment and actionable feedback throughout the design process.

Revenue Challenge
Advertisement Income

To boost ad revenue, I introduced contextual advertising within the redesigned USTrotting experience, enabling more precise targeting based on user interests. This strategy enhanced relevance, engagement, and monetization opportunities across key site areas.

Design Challenge
Brand Standards

To unify USTrotting’s fragmented branding across subdomains, I created the organization’s first comprehensive brand sheet, standardizing logos, visual elements, and usage guidelines for designers and developers. The solution was well received and set a new benchmark for brand consistency.

User Experience Challenge
Deeply Related Data Interactions

To transform siloed data access, I restructured the experience around contextual subjects, such as horse, race, track, and person, enabling users to navigate seamlessly across datasets. Collaborating with web staff, we replaced fragmented subdomains with a cohesive, intuitive architecture.

I redesigned a key site feature into a Material Design-inspired card system, allowing users to explore “Week At A Glance” content fluidly and efficiently.

User Experience Challenge
User Preferences

Before the redesign, user preferences were limited to account settings via the member portal. To support the new contextual dashboard experience, I designed and presented an intuitive card-based layout with dynamic preference panels, leveraging Google’s Material Design to deliver personalized, seamless interactions.

USTrotting Case Study

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